The brief for this project was to come up with a brand that suited and was most relevant to two cities. It was to prove that identity is universal and that coming up with dynamic branding that could be transferrable from city to city was in my skill set.
From research, I discovered Bristol and Leeds are cities of vast creative culture, and i saw an area concerning art and food. I decided to combine them and came up with City Ice. A celebration of ice cream and art. Allowing people to get involved and be creative with their food.
As part of the outcomes from this project I created business cards, leaflets, posters,a website and brand guidelines. All reflective of either the brand or the city in which it was based.